By having cell phone charging stations with the interactive screen, the commercial establishment can interact with its customers, offering them information about its products and services while also providing cell phone charging. Brand-It Media interactive screen creates a different experience and interaction between the commercial establishment and its customers, resulting in customer loyalty.

It will attract more traffic to the premises. People who find themselves with a low-battery cell phone could enter a commercial establishment and learn about its services/products; thus, they become new customers.